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TS402026-01-19 13:36:162026-01-19 13:36:16KW 4: IAB Europe gewinnt Berufung, OpenRTB-Updates und AdTech-KI-Trends
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TS402026-01-12 12:25:442026-01-12 12:55:36KW 3: Google Demand-Gen-Targeting, Reddit Max Campaign und IAB Agentic AI
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TS402026-01-05 13:35:072026-01-05 13:36:42KW 2: Agentic Browser, Google Core Update, Werbung in KI-Chatbots und neue Publisher-Strategien
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Olga Krockauer2025-12-29 15:59:152025-12-29 15:59:15KW 1: OpenAI-Werbestrategie, KI-Traffic und Suchsichtbarkeit
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TS402025-12-22 12:22:452025-12-22 14:33:40KW 52: Optimistische Prognosen für 2026, AI-Lizenzdeals im Vergleich und Social Impact
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TS402025-12-15 14:00:092025-12-15 14:15:35KW 51: Werbemarkt-Prognose, Instagram Storys ohne Tag, KI-Verunsicherung
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TS402025-12-08 13:00:182025-12-05 19:34:45KW 50: Neue Marketing-Entscheider-Studie, IAB Tech Lab’s Deals API und deutscher Werbemarkt auf Wachstumskurs
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TS402025-12-01 17:23:322025-12-01 17:23:32KW 49: Neues KI-Protokoll, IAB-Studie zu Addressability und Initiative gegen KI-Content-Scraping
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TS402025-11-24 12:52:362025-11-24 12:52:36KW 48: Newsletter ohne Opt-in, Cookie-Vereinfachung und Werbemarkt-Trends
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TS402025-11-17 13:27:142025-11-17 13:41:06KW 47: Meta-Betrugserlöse, Agentic RTB und KI-Traffic-Chaos