B = Business Partner
Ad Server Compatability
Ad Server – Google AdManager
Ad Exchange Operations
Management of Google Ad Exchange on behalf of the publisher as well as integration of Google Ad Exchange
Ad Server Set-up
Technical set-up of Google Ad Manager
Campaign Management
Ad operations and campaign management support
Monetization Platform
Traffective Ad Stack
Header Bidding Integration
Best-in-class header bidding solution set-up
Open Bidding
Open bidding allows publishers to invite third-party demand partners to compete for your inventory in a single auction with real-time server-to-server bidding
Native Suite Programmatic
Programmatic connection to revenues from native advertising that they fit smoothly into the content of your website
Native Suite Direct Business
Improve your direct business with native ad formats that blend harmoniously with your site’s content
Audience Targeting Modul
Audience segmentation set-up in order to provide targeted campaigns
Contextual Targeting
Reach your audience by semantic targeting options
Individual Creative Templates
Ad templates set-up for your direct business campaign enables additional ad opportunites beside IAB standard ads
Traffective Business Intelligence
Cookie Vendor Report
Review and control which cookies are saved on devices and how vendors use the data stored in those cookies
Demand Source Report
Review and control valuable insights into your revenue by demand source
Revenue Report per URL / Article
Get revenue insights into your content
Traffic Source Report
Analyze and gain valuable insights into your revenue by traffic source
Traffective Consent Management
Consent Management Platform IAB approved
Traffective provides its own consent management platform based on the IAB framework
Crawler Service
Systematically crawl your website in order to identify new vendors, trackers and cookies
Vendor Management
Easily manage your vendors by Traffective Consent Management Platform
Vendor Monitoring
Monitor your vendory easily by Traffective Consent Management Platform
Consent API Services
Manage your custom vendors per API
Additional Domains
Set up your Consent Management Tool on all your websites and apps
Demand Partner Management
SSP Management
Permanently screening the market and onboarding most important and relevant SSPs
Blacklisting
Block advertisers on your inventory at anytime
Floor Pricing
Active floor price management enables a higher yield
Enhanced Demand Management
Get the highest possible revenue by adding special formats from premium demand partners
FLAP.ONE – Sales House for Programmatic Advertising
Gain incremental revenue driven by FLAP.ONE through private deals from advertisers & agencies
Header Bidding Management
Ad Fraud Prevention
Stop Bad Ads – we make sure that bad ads are prevented
Ads.txt Management
Manage and automatically validate your ads.txt files online
AMP
Server Side Header Bidding on AMP
APP
Header Bidding on your APP
Automatic Updates
Automatic ad set-up and updates without code changes
Best-in-class SSPs
Get the world’s premium demand from selected SSPs with just one implementation
Display
Monetization through standard and special formats in desktop, mobile, app and AMP
Native
Define native ads in your website style and sell them directly or via programmatic demand
Video
In-stream and out-stream video monetization
Price Optimization
Ongoing floor price optimizations to maximize your yield
Special AdFormats
Define ad formats beside IAB standard format to reach your audience attention
Supply Management
Ad Layout
Define and test different creatives to engage your audience attention
Cloud Infrastructure for Automatic Ad Set-up and Optimization
Automatic ad set-up and updates without code changes
Constant Visibility Optimization
Traffectives lazy loading enginge ensures high visibility rates
Service Level Ticket Support
48 h response time
Ad Operations Support
Support your day-to-day direct campaign business
Support Contingent per Month
Support level from 1 h per month up to an individual agreement
1 h per month
2 h per month
individual agreement
Dedicated Publisher Manager
Supports your day-to-day buiness
A/B Testing
Quarterly Business Review
Quarterly strategic business review and update
Biweekly Businees Meeting
Biweekly operative business review and update
Annual Review & Business Planning Workshop
Annualy business planning and consulting meeting
Dedicated Technical Ressource
Additional ressource consults or supports your business
Business Insights and Analysis
Unified Reporting Dashboard
All Revenue KPIs in a unified realtime reporting dashboard
Data Visualization
Get an overiew of your revenue data by day or date range
Custom Reports (Domain/Ad Size/Ad Unit/Devices)
Analyse your turnover in detail
3rd Party Reporting Integration (Outbrain, Taboola,etc.)
Get an overview of all revenue streams in a unified reporting dashboard
Direct Busines Revenue Report
Include your direct revenue business to get an unified report across all your revenues
Traffic Source Reporting
Analyse and get valuable insights on your revenue by traffic scource
API Services
Get data directly in your enterprise ressource planning system