Ad Server Compatability

Business Partner

Enterprise Partner

Strategic Partner

Ad Server – Google AdManager

Ad Exchange Operations

Management of Google Ad Exchange on behalf of the publisher as well as integration of Google Ad Exchange 

Ad Server Set-up

Technical set-up of Google Ad Manager

Campaign Management

Ad operations and campaign management support

Monetization Platform

Business Partner

Enterprise Partner

Strategic Partner

Traffective Ad Stack

Header Bidding Integration

Best-in-class header bidding solution set-up

Open Bidding

Open bidding allows publishers to invite third-party demand partners to compete for your inventory in a single auction with real-time server-to-server bidding

Native Suite Programmatic

Programmatic connection to revenues from native advertising that they fit smoothly into the content of your website

Native Suite Direct Business

Improve your direct business with native ad formats that blend harmoniously with your site’s content

Audience Targeting Modul

Audience segmentation set-up in order to provide targeted campaigns

Contextual Targeting

Reach your audience by semantic targeting options

Individual Creative Templates

Ad templates set-up for your direct business campaign enables additional ad opportunites beside IAB standard ads

Business Partner

Enterprise Partner

Strategic Partner

Traffective Business Intelligence

Cookie Vendor Report

Review and control which cookies are saved on devices and how vendors use the data stored in those cookies

Demand Source Report

Review and control valuable insights into your revenue by demand source

Revenue Report per URL / Article

Get revenue insights into your content

Traffic Source Report

Analyze and gain valuable insights into your revenue by traffic source

Business Partner

Enterprise Partner

Strategic Partner

Traffective Consent Management

Consent Management Platform IAB approved

Traffective provides its own consent management platform based on the IAB framework 

Traffective branded

white label

white label

Crawler Service

Systematically crawl your website in order to identify new vendors, trackers and cookies

Homepage only

Vendor Management

Easily manage your vendors by Traffective Consent Management Platform

Vendor Monitoring

Monitor your vendory easily by Traffective Consent Management Platform

Consent API Services

Manage your custom vendors per API

Additional Domains

Set up your Consent Management Tool on all your websites and apps

Business Partner

Enterprise Partner

Strategic Partner

Demand Partner Management

SSP Management

Permanently screening the market and onboarding most important and relevant SSPs

Blacklisting

Block advertisers on your inventory at anytime

Floor Pricing

Active floor price management enables a higher yield

Enhanced Demand Management

Get the highest possible revenue by adding special formats from premium demand partners

FLAP.ONE – Sales House for Programmatic Advertising

Gain incremental revenue driven by FLAP.ONE through private deals from advertisers & agencies

Business Partner

Enterprise Partner

Strategic Partner

Header Bidding Management

Ad Fraud Prevention

Stop Bad Ads – we make sure that bad ads are prevented

Ads.txt Management

Manage and automatically validate your ads.txt files online

AMP

Server Side Header Bidding on AMP

APP

Header Bidding on your APP

Automatic Updates

Automatic ad set-up and updates without code changes

Best-in-class SSPs

Get the world’s premium demand from selected SSPs with just one implementation

Display

Monetization through standard and special formats in desktop, mobile, APP and AMP.

Native

Define native ads in your website style and sell them directly or via programmatic demand

Video

In-stream and out-stream video monetization 

Price Optimization

Ongoing floor price optimizations to maximize your yield

Special AdFormats

Define ad formats beside IAB standard format to reach your audience attention

Business Partner

Enterprise Partner

Strategic Partner

Supply Management

Ad Layout

Define and test different creatives to engage your audience attention

Cloud Infrastructure for Automatic Ad Set-up and Optimization

Automatic ad set-up and updates without code changes

Constant Visibility Optimization

Traffectives lazy loading enginge ensures high visibility rates

 Service Level Ticket Support

48 h response time

Ad Operations Support

Support your day-to-day direct campaign business

Support Contingent per Month

Support level from 1 h per month up to an individual agreement

1 h per month

2 h per month

individual agreement

Dedicated Publisher Manager

Supports your day-to-day buiness

A/B Testing

Test different ad placements and formats

Quarterly Business Review

Quarterly strategic business review and update

Biweekly Businees Meeting

Biweekly operative business review and update

Annual Review & Business Planning Workshop

Annualy business planning and consulting meeting

Dedicated Technical Ressource

Additional ressource consults or supports your business

Business Partner

Enterprise Partner

Strategic Partner

Business Insights and Analysis

Unified Reporting Dashboard

All Revenue KPIs in a unified Realtime Reporting Dashboard

Data Visualization

Get an overiew of your revenue data by day or date range

Custom Reports (Domain/Ad Size/Ad Unit/Devices)

Analyse your turnover in detail

3rd Party Reporting Integration (Outbrain, Taboola,etc.)

Get an overview of all revenue streams in a unified reporting dashboard

Direct Busines Revenue Report

include your direct revenue business to get an unified report across all your revenues

Traffic Source Reporting

Analyse and get valuable insights on your revenue by traffic scource

API Services

Get data directly in your enterprise ressource planning system