Constantly increase advertising revenues with our intelligent monetization platform! That is our commitment to publishers.
Premium ad server Google 360 with extended functionality for all publishers Partnerships offer "best-in-class" technical ad server infrastructure
The publisher's direct business positively coexists with our digital monetization solution. We increase and optimize your advertising revenues on the inventory that is not sold directly - and this via an auction principle of the "highest bidder".
Open Bidding - connection of the qualitatively most important advertising revenue sources ensures maximum auction pressure in header bidding
The monetization platform reduces complexity through a custom-fit solution and demonstrably reduces technical and administrative effort on the part of publishers. The unique and maintenance-free integration ensures fast deployment, technical flexibility and very high transparency.
Additional advertising revenues via our programmatic deals of Flap.One increases advertising revenues from agency & direct business
As an officially listed Google Certified Publisher Partner, we use the ad server system Google Ad Manager 360 for our publishers. With this, we serve the premium ad server variant with extended functionality for all publisher partnerships.
Best-in-class header bidding solution set-up
Allows publishers to invite third-party demand partners to compete for your inventory in a single auction with real-time server-to-server bidding
Programmatic connection to revenues from native advertising that they fit smoothly into the content of your website
Improve your direct business with native ad formats that blend harmoniously with your site’s content
Audience segmentation set-up in order to provide targeted campaigns
Reach your audience by semantic targeting options
Ad templates set-up for your direct business campaign enables additional ad opportunites beside IAB standard ads
Secure important additional information and thus a decisive knowledge advantage about your business with simple and meaningful reports from our Business Intelligence Suite!
Automatically check which cookies are stored on devices and how the vendor uses the stored data
Which sell side platform brings which performance metrics? Start your analyses with a simple overall overview per advertising revenue source.
Which content monetizes and in what way? This report provides you with important detailed information on the alignment of your content strategy and analyzes advertising revenues down to the URL level.
Which traffic source brings which revenue? Compare the revenue ratio by traffic source and get the advantage about the direction of your traffic strategy.
Legally compliant, performant, easy integration!
Our platform offers you an integrated solution for compliance with the GDPR. The Traffective Consent Management Tool is based on the standard introduced by the industry association IAB Europe, the IAB Transparency & Consent Framework. Traffective is officially listed Consent Management Provider with ID 21.
Traffective provides its own consent management platform based on the IAB framework*
* For Business Partners Traffective branded
Systematically crawl your website in order to identify new vendors, trackers and cookies *
* For Business Partner Homepage only
Monitor your vendory easily by Traffective Consent Management Platform
Manage your custom vendors per API
Easily manage your vendors by Traffective Consent Management Platform
Set up your Consent Management Tool on all your websites and apps
Which sell side platforms offer a quality network of advertisers or specialize in specific ad formats? We constantly screen and analyze the market for new monetization opportunities and connect them to our monetization platform without any technical effort for publishers. The selection of new marketplace partnerships always takes place in compliance with our guidelines and quality standards.
Permanently screening the market and onboarding most important and relevant SSPs
Block advertisers on your inventory at anytime
Active floor price management enables a higher yield
Get the highest possible revenue by adding special formats from premium demand partners
Gain incremental revenue driven by FLAP.ONE through private deals from advertisers & agencies
Deploying an in-house developed bidding system & server based on Prebid for desktop, mobile, AMP, APP and video inventory. Server- and client-side open bidding ensures high inventory utilization and maximum auction pressure in addition to programmatic deal business.
Stop Bad Ads – we make sure that bad ads are prevented
Manage and automatically validate your ads.txt files online
Server Side Header Bidding on AMP
Header Bidding on your APP
Automatic ad set-up and updates without code changes
Get the world’s premium demand from selected SSPs with just one implementation
Monetization through standard and special formats in desktop, mobile, app and AMP
Define native ads in your website style and sell them directly or via programmatic demand
In-stream and out-stream video monetization
Ongoing floor price optimizations to maximize your yield
Define ad formats beside IAB standard format to reach your audience attention
Simplify your day-to-day business with our supply management services. Reposition ads or automatically update ads without code changes? Native ad formats in the design of the website for your direct sales?support in the direct booking business of advertising customers? We support you technically and operationally at any time with a dedicated team – including guaranteed response times and service level agreements!
Define and test different creatives to engage your audience attention
Automatic ad set-up and updates without code changes
Traffectives lazy loading enginge ensures high visibility rates
48 h response time
Support your day-to-day direct campaign business
Support level from 1h per month up to an individual agreement
Supports your day-to-day buiness
Test different ad placements and formats
Quarterly strategic business review and update
Biweekly operative business review and update
Annualy business planning and consulting meeting
Additional ressource consults or supports your business
Knowledge advantage through simple and unified reporting on all revenue metrics for publisher decision making. We offer detailed transparency about the current day-to-day business in real time.
All Revenue KPIs in a unified realtime reporting dashboard
Get an overiew of your revenue data by day or date range
Analyse your turnover in detail
Get an overview of all revenue streams in a unified reporting dashboard
Include your direct revenue business to get an unified report across all your revenues
Analyse and get valuable insights on your revenue by traffic scource
Get data directly in your enterprise ressource planning system
Google 360: Premium ad server Google 360 with extended functionality for all publisher partnerships offers a “best-in-class” technical ad server infrastructure. As a Google Certified Publishing Partner, we work with all publishers through the Multi
Customer Management (MCM) model from Google together.
Multi-client ad server with own login for publishers to book own campaigns & reporting.
Management of Google Ad Exchange on behalf of the publisher as well as integration of Google Ad Exchange
Technical setup of Google Ad Manager according to the publisher’s needs
Ad operations and campaign management support
