Publisher Tools

Your inventory – transparent and efficiently monetized

Our platform combines all the important tools to help you monetize your website as effectively as possible – and in compliance with data protection regulations at all times. You get access to premium SSPs and earn additional money via native advertising: with just one implementation and automated software updates.

ads.txt

The ads.txt is a text file on your website’s server that defines authorized digital sellers for advertising space. Similar to a whitelist, it specifies which SSPs and AdExchanges are authorized to offer your inventory programmatically. This makes the value chain more transparent and minimizes ad fraud. An important measure for more security and fairness in the programmatic advertising business!

Native Suite

Our native advertising suite enables publishers to implement native ads quickly and easily in the AdStack. There are two ways to deliver native advertising formats fully programmatically:

  • Programmatic Native Suite for programmatic integration
  • Direct Business Native Suite for native ad formats

Both options can be seamlessly integrated into your website.

Targeting

Thanks to our sophisticated publisher solution, you can monetize your content without cookies. You get numerous tools for this – for example:

  • Utiq Consent Service promotes the voluntary exchange of data.
  • Emetriq offers over 90 million active consent profiles and more than 600 standard segments for your targeting.
  • Contextual targeting includes over 130 segments for your ID-independent reach.