{"id":13275,"date":"2024-10-09T13:06:17","date_gmt":"2024-10-09T11:06:17","guid":{"rendered":"https:\/\/traffective.com\/publisher-tools\/"},"modified":"2024-10-10T17:22:59","modified_gmt":"2024-10-10T15:22:59","slug":"publisher-tools","status":"publish","type":"page","link":"https:\/\/traffective.com\/en\/publisher-tools\/","title":{"rendered":"Publisher Tools"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tbh96n-7382a90aabd84b8b86cd6464f5c0d3d8\">\n.avia-section.av-5tbh96n-7382a90aabd84b8b86cd6464f5c0d3d8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/traffective.com\/wp-content\/uploads\/2024\/08\/TRF_Artworks_Publisher-Tools.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-5tbh96n-7382a90aabd84b8b86cd6464f5c0d3d8 .av-section-color-overlay{\nopacity:0.2;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5tbh96n-7382a90aabd84b8b86cd6464f5c0d3d8 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  headline-bottom avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13275'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lzjvnnjy-d9f746ff2f1bef458adb3b092f8c8f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Publisher Tools<\/h1>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-53ku79b-048c374e4ee6cfe541eac315039317a0\">\n.avia-section.av-53ku79b-048c374e4ee6cfe541eac315039317a0{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-53ku79b-048c374e4ee6cfe541eac315039317a0 main_color avia-section-large avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13275'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nxbf6n-12806fe78eeb3abaaa7087ce70d0c117\">\n#top .flex_column.av-4nxbf6n-12806fe78eeb3abaaa7087ce70d0c117{\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-4nxbf6n-12806fe78eeb3abaaa7087ce70d0c117{\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-4nxbf6n-12806fe78eeb3abaaa7087ce70d0c117 av_two_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47e4dq7-469fead5c8def9f4bcd21ed9ac045a16\">\n#top .av-special-heading.av-47e4dq7-469fead5c8def9f4bcd21ed9ac045a16{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-47e4dq7-469fead5c8def9f4bcd21ed9ac045a16 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-47e4dq7-469fead5c8def9f4bcd21ed9ac045a16 .av-special-heading-tag{\npadding:20px 0 0 0;\n}\n.av-special-heading.av-47e4dq7-469fead5c8def9f4bcd21ed9ac045a16 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-47e4dq7-469fead5c8def9f4bcd21ed9ac045a16 av-special-heading-h3 blockquote modern-quote  avia-builder-el-4  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Your inventory &#8211; transparent and efficiently monetized<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3scos73-27b3e95396541028a30a624b37912a5b\">\n#top .flex_column.av-3scos73-27b3e95396541028a30a624b37912a5b{\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-3scos73-27b3e95396541028a30a624b37912a5b{\nmargin-bottom:0px;\n}\n<\/style>\n<div  class='flex_column av-3scos73-27b3e95396541028a30a624b37912a5b av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div  '     ><section  class='av_textblock_section av-3fi79hb-580f26cd07527660e94ea979988a5016 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our platform combines all the important tools to help you monetize your website as effectively as possible &#8211; and in compliance with data protection regulations at all times. You get access to premium SSPs and earn additional money via native advertising: with just one implementation and automated software updates.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zf2xcv-1a5f46ea9f8c3adb0fd292ed8b18d6b1\">\n.avia-section.av-2zf2xcv-1a5f46ea9f8c3adb0fd292ed8b18d6b1{\nmargin-top:0px;\nmargin-bottom:150px;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-2zf2xcv-1a5f46ea9f8c3adb0fd292ed8b18d6b1 main_color avia-section-small avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13275'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2ky8xcv-186c0131fb5f797f8d9c577cd4970acc av_one_third  avia-builder-el-8  el_before_av_one_third  avia-builder-el-first  first av-break-at-tablet flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20wlf0f-a7354f179debdb2cd87fea157a96260f\">\n.av_font_icon.av-20wlf0f-a7354f179debdb2cd87fea157a96260f .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-20wlf0f-a7354f179debdb2cd87fea157a96260f avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='trf_iconfont2' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lzjvq2dn-86fb605c77f51831858dad52361cec02\">\n#top .av-special-heading.av-lzjvq2dn-86fb605c77f51831858dad52361cec02{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lzjvq2dn-86fb605c77f51831858dad52361cec02 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lzjvq2dn-86fb605c77f51831858dad52361cec02 .av-special-heading-tag{\npadding:30px 0 0 0;\n}\n.av-special-heading.av-lzjvq2dn-86fb605c77f51831858dad52361cec02 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lzjvq2dn-86fb605c77f51831858dad52361cec02 av-special-heading-h3 blockquote modern-quote  avia-builder-el-10  el_after_av_font_icon  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >ads.txt<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lzjvqcp3-74539e18cd95246b5f35bfc0dcdc7ee0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The <a href=\"https:\/\/traffective.com\/en\/faq\/\">ads.txt<\/a> is a text file on your website&#8217;s server that defines authorized digital sellers for advertising space. Similar to a whitelist, it specifies which SSPs and AdExchanges are authorized to offer your inventory programmatically. This makes the value chain more transparent and minimizes ad fraud. An important measure for more security and fairness in the programmatic advertising business!<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6hzlpb-52183cb1469a33ad2269b6bbd9cf891f av_one_third  avia-builder-el-12  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3r9xlr-7b25ced4e36ce60ad38b8d8bab3816a6\">\n.av_font_icon.av-3r9xlr-7b25ced4e36ce60ad38b8d8bab3816a6 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-3r9xlr-7b25ced4e36ce60ad38b8d8bab3816a6 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue800' data-av_iconfont='trf_iconfont2' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lzjvqsig-56591c4e22b0c8613d14bb75f25c0872\">\n#top .av-special-heading.av-lzjvqsig-56591c4e22b0c8613d14bb75f25c0872{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lzjvqsig-56591c4e22b0c8613d14bb75f25c0872 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lzjvqsig-56591c4e22b0c8613d14bb75f25c0872 .av-special-heading-tag{\npadding:30px 0 0 0;\n}\n.av-special-heading.av-lzjvqsig-56591c4e22b0c8613d14bb75f25c0872 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lzjvqsig-56591c4e22b0c8613d14bb75f25c0872 av-special-heading-h3 blockquote modern-quote  avia-builder-el-14  el_after_av_font_icon  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Native Suite<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lzjvr7yp-d7a2ee4aa16979cc638e4e8900117030 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our native advertising suite enables publishers to implement native ads quickly and easily in the AdStack. There are two ways to deliver native advertising formats fully programmatically: <\/p>\n<ul>\n<li><strong>Programmatic Native Suite <\/strong>for programmatic integration<\/li>\n<li><strong>Direct Business Native Suite <\/strong>for native ad formats<\/li>\n<\/ul>\n<p>Both options can be seamlessly integrated into your website.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-loyj5r-4e6424f14aa1e80e8aa04865249e1902 av_one_third  avia-builder-el-16  el_after_av_one_third  avia-builder-el-last  av-break-at-tablet flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lzjvsgp8-a78f91aa84f7c34eb5f5ad28bbe2b6c6\">\n.av_font_icon.av-lzjvsgp8-a78f91aa84f7c34eb5f5ad28bbe2b6c6 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-lzjvsgp8-a78f91aa84f7c34eb5f5ad28bbe2b6c6 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80f' data-av_iconfont='trf_iconfont2' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lzjvr0li-155da3acb56f549819ac6a2ca44229aa\">\n#top .av-special-heading.av-lzjvr0li-155da3acb56f549819ac6a2ca44229aa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lzjvr0li-155da3acb56f549819ac6a2ca44229aa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lzjvr0li-155da3acb56f549819ac6a2ca44229aa .av-special-heading-tag{\npadding:30px 0 0 0;\n}\n.av-special-heading.av-lzjvr0li-155da3acb56f549819ac6a2ca44229aa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lzjvr0li-155da3acb56f549819ac6a2ca44229aa av-special-heading-h3 blockquote modern-quote  avia-builder-el-18  el_after_av_font_icon  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Targeting<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lzjvrekr-6cac5fa23aef8707c025352d48f595d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Thanks to our sophisticated publisher solution, you can monetize your content without cookies. 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