Following the entry into force of the Basic Data Protection Regulation (GDPR or DSGVO), new requirements for the setting of cookies and for the use of other tracking technologies are necessary. Website users must always be informed about the purposes for which their data is collected and by whom it is processed. Furthermore, users must have the option of opting out.
The Consent Management Tool offers you a simple solution to request consent for the use of personal data provided by your users, whether the data may be stored and processed.
When you activate the Consent Management Tool in your account login of the Traffective Monetization Platform, an information will appear with the message that data will be collected.
It offers the user full transparency about the kinds of purposes for which his data is processed, which advertising companies may use it and gives the user the opportunity to unsubscribe at any time (so-called opt-out).
The Traffective Consent Management Tool is based on the standard introduced by the industry association IAB Europe, the IAB Transparancy & Consent Framework. The Traffective is an officially listed Consent Management Provider with ID 21 in the IAB Transparency & Consent Framework.
The Traffective Consent solution determines whether a user has already given consent on other websites, for what purposes and provider it has been made, can directly use already given consent – without displaying the user an information about GDPR again. This significantly reduces website loading times and synergy effects allow data to be transmitted directly to advertising, analytics and other providers.
In addition to the sales platforms/advertisers listed in the IAB Consent Framework, the Traffective Consent Management Tool will also collect offers requiring the publisher’s consent.
The Traffective solution gives you a free hand in adjusting the GDPR information displayed for users. With just a few simple inputs, you can completely customize it to match the look and feel of your website design. Insert your own logo for each domain, adjust the language of the text, determine font and size.
The Traffective Consent Tool currently supports the following language versions:
Depending on the browser language setting, your users will automatically be given a suitable language version – of course exactly in the design you have defined.
Since a solution only makes sense if you also know what is happening in the background, the Traffective solution offers evaluation options as an ‘advanced feature’. We measure:
All our partners receive our CMP solution free of charge as an additional service. Our platform will automatically obtain and log your visitors’ approvals. Our tool provides a powerful, flexible and proven solution for cookie compliance, including support for visual customization and branding.
It is designed to meet the complex requirements of the basic data protection regulation, provide publishers with a simple and flexible solution, and meet future requirements of the upcoming ePrivacy regulation.